As a small owned business, we care about sustainability both in terms of the products we produce but also the way we sell and encourage consumption.
At this point, we have decided to not participate in the Black Friday concept this year. Instead, we want to give back to young females and create real impact while we can.
This weekend, we will donate 15 % of our revenue to Tjejzonen. Tjejzonen is a Swedish organisation focusing on physical health of young females between 10-25 years old.
Bad self-esteem and body anxiety starts early
Preventing bad physical health is important to help young girls create a kind and understanding body perception. Together we can make a difference in changing the way girls growing up to independent women, talks about their body, and help them being confident in their own skin.
Just as they are.
Read more about the organisation Tjejzonen here.